KENDRICK LAMAR THE BIG STEPPERS TOUR

As part of my work on the Kendrick Lamar Big Steppers tour, I confidently explored and developed creative concepts that contributed to the overall aesthetic of the collectible items for the worldwide tours.

Collaborating with senior creative directors, VPs of creative, the PGLang team, and Union LA, we developed concepts called meaningful quotes and layouts that contributed to the overall aesthetic of the collectible items for the worldwide tours.

Through hard work, collaboration, and determination, we incorporated innovative ideas into the designs that demonstrate how concepts can be transformed into tangible creations.

My experience has strengthened my confidence in my ability TO PRESENT IN FRONT OF CLIENTS AND to deliver high-quality creative work, and I look forward to continuing to push boundaries and achieve even greater things in the future.

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NYFW 2022: Richard Masciantonio